Hairpin hardware is a car culture apparel brand I’ve created to bridge the gap between tasteful apparel and the car scene. Being a car enthusiast and designer, I’ve never been a fan of “car shirts.” So I set out to create car themed shirts I would wear myself. HH is an approachable clothing company that provides high quality original apparel for everyday car enthusiasts, particularly fans of the modified Japanese domestic market car scene.
This project displays my work on the visual identity design, apparel design, brand voice, and photography involved in launching the brand.
